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Ron Hesse speaks with Lukas Hofmann 
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In the 17-minute Audio Interview, Mr. Hofmann discusses these questions:
- Why is “China Speed” an even more pressing issue for Western automotive companies compared to five years ago?
- What are key differences in automotive product development processes between Chinese and Western (European/NA) OEMs?
- Are there any “quick wins” Western automotive companies can try to incorporate into their product development process?
- How does the corporate culture within Chinese automotive companies enable faster time-to-market processes?
- What is the outlook for Western companies facing this challenge?
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