Autobayng News Team
It was love at first charge. A TikTok creator didn’t plan to buy an electric vehicle, or even browse for one, when she took her Jeep to a GM dealership for an oil change. But the visit turned into an impromptu test drive, and before long, she’d fallen hard for a Chevy Equinox EV.
Ana R. (@a41621) appears mildly surprised by her sudden purchase decision in her recent clip, which shows her trusty red Jeep, which is presumably still at the dealership so she could drive away in a shiny, white Equinox.
The video is a real-world example of what EV analysts call “moment conversion,” when someone who wasn’t planning to buy an electric vehicle suddenly becomes a new adopter after a firsthand experience. The spontaneity of the moment clearly struck a chord with viewers, who praised her embrace of new technology and the ability to treat herself to a new vehicle.
Meet The Chevy Equinox EV
GM positions the 2025 Chevrolet Equinox EV as an “affordable, no‑compromise electric SUV,” with starting MSRPs ranging from approximately $33,600 (according to GM’s online trim pricing) to around $34,995, depending on the configuration.
Higher trims, such as the 2LT and RS models, can reach the mid to high $40,000s, depending on the configuration and features. Available options include Super Cruise hands-free driving, heated seats and steering wheel, a panoramic sunroof and Google built-in infotainment integration. Now Trending
Depending on the trim and battery pack, the Equinox EV offers an estimated range of up to 319 miles (on the FWD 2LT model) and supports DC fast charging at up to 150 kW. This charging capability can add approximately 70 miles of range in just 10 minutes under ideal conditions, according to GM.
Unlike the sportier and more expensive Blazer EV (starting at around $48,800), the Equinox EV is targeted at first-time EV buyers and families seeking an affordable way to electrify their daily drives.
Were Incentives A Help?
One major reason why Ana potentially felt comfortable jumping into an EV is the $7,500 federal EV tax credit available until Sept. 30 on many Chevrolet EV models, including the Equinox EV.
As of late 2025, the Equinox EV qualifies for the Clean Vehicle Credit, provided it’s assembled in North America and meets battery component sourcing guidelines. The credit is available at the point of sale, meaning eligible buyers can apply it like a discount at the dealership instead of waiting until tax season to claim it.
In addition to federal incentives, some states and utility companies offer their own rebates, ranging from $500 to $5,000. Sites like PlugStar’s Incentives Lookup Tool allow prospective buyers to enter their ZIP code to see available savings, while the U.S. Department of Energy’s Alternative Fuels Data Center offers details on additional programs.
Add it all up, and many buyers could drive off in a new Equinox EV for under $30,000, making it one of the most competitively priced electric crossovers in the U.S. market.
While Ana’s story might seem like a fluke, it’s actually part of a growing dealership trend: converting drivers of traditional vehicles into EV buyers during service appointments.
Many GM dealerships are adopting this strategy, combining showroom education, test-drive programs, and participation in GM’s EV Live platform. This platform enables shoppers to learn about charging, maintenance, and ownership in real-time. Trained “EV specialists” are increasingly being stationed at dealerships to support curious walk-ins or gas-powered vehicle owners who are waiting on routine service.
This tactic is especially effective when the EVs on offer, such as the Equinox, resemble familiar gas-powered models in terms of appearance and driving dynamics, yet promise lower operating costs, reduced maintenance, and instant torque performance that’s enjoyable to experience during a short spin around the block.
InsideEVs reached out to Ana via direct message.
