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New Studies in the U.S. and Japan Reveal That Behavioral Interventions Yield Significant Results PALO ALTO, Calif., and TOKYO (Sept. 16, 2025) — The Toyota Research Institute (TRI) today released …

Impressive 326 hp, 465 lb.-ft. of Torque Rugged Heritage-Inspired Design Elements Full-Time Four-Wheel Drive with Center and Rear Locking Differentials Available Fall 2025 with a Starting MSRP of $57,200* PLANO, …

MADISON, Ill. (Sept. 8, 2025) – With Denny Hamlin’s win at World Wide Technology Raceway at Gateway, Toyota has earned its 200th NASCAR Cup Series victory. “Winning 200 NASCAR Cup …

PLANO, Texas (Sept. 5, 2025) – Toyota’s SmartPath digital retail solution reached a milestone moment when Dorianne Malone, a Philadelphia-area mom and school administrator, became the 1 millionth customer to purchase …

Choice of Four Gas and Three Hybrid Grades are Available, with Standard All Wheel Drive on Gas and Hybrid Grades Gas Models Have a Manufacturer Estimated 24 MPG Combined Rating …

Toyota’s Gameday Giveaways Puts Brock Purdy’s Favorite Sequoia in Fans’ Hands PLANO, Texas (Sept. 2, 2025) — Toyota North America is back for its third season as the Official Automotive …

FX Edition Adds 18-inch Gloss White-Finished Alloy Wheels, Rear Wing and Sport Touring Seats with Orange Stitching Blind Spot Monitor w/ Rear Cross-Traffic Alert is Now Standard Across All Grades …

GR Supra to Pace the Field at Ozarks International Raceway PLANO, Texas (Aug. 25, 2025) — The Toyota GR Supra will make its debut as the official pace car for …

Joint research collaboration enables the Atlas humanoid robot to achieve autonomous whole-body manipulation and locomotion behaviors using Large Behavior Models BOSTON (Aug. 20, 2025) – Today, Boston Dynamics and Toyota …