Rapido partners with MoRTH to promote Rahveer Scheme; 4 lakh captains take road safety pledge

Rapido said it will use its technology platform, operations across more than 400 cities and its captain network to drive awareness through digital engagement, in-app education, social media campaigns and on-ground outreach programmes.

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New Delhi: Rapido has partnered with the Ministry of Road Transport & Highways (MoRTH) to support nationwide awareness and citizen participation for the Government of India’s Rahveer Scheme, an initiative designed to encourage timely assistance to road accident victims during the critical Golden Hour.

The collaboration was announced in the presence of Union Minister for Road Transport & Highways Nitin Gadkari, senior ministry officials and Rapido Co-founder Aravind Sanka.

As part of the initiative, more than 4 lakh Rapido captains across the country collectively took the Rahveer Pledge through the company’s platform, creating a Guinness World Record. The campaign aims to promote road safety awareness and encourage citizens to assist accident victims without hesitation.

Nitin Gadkari said, “Road safety is a shared responsibility and citizen participation is critical to reducing fatalities on our roads. Through the Rahveer Scheme, we seek to encourage individuals to assist accident victims without hesitation and help save lives during the Golden Hour.”

Rapido said it will use its technology platform, operations across more than 400 cities and its captain network to drive awareness through digital engagement, in-app education, social media campaigns and on-ground outreach programmes.

Aravind Sanka, Co-founder, Rapido, said, “Every day, millions of Indians interact with Rapido Captains across cities and towns. This gives us a unique opportunity to contribute beyond mobility and help build awareness around issues of national importance.”

“Through our partnership with MoRTH, we are proud to support the Rahveer Scheme and encourage greater citizen participation in road safety. The overwhelming response from our captain community and the Guinness World Record achievement reflects a shared commitment towards creating safer roads and fostering a culture of responsible action during emergencies,” he added.

The Rahveer Scheme seeks to encourage bystanders and citizens to assist road accident victims during the Golden Hour, a period considered crucial for improving survival and recovery outcomes following an accident.