Auto Shows & Events

The first thing you need to know here: the crash test facility at the Research & Development’s York Township, Michigan campus is Toyota’s only one outside of Japan.   That power comes with great responsibility.  …

Impressive 326 hp, 465 lb.-ft. of Torque Rugged Heritage-Inspired Design Elements Full-Time Four-Wheel Drive with Center and Rear Locking Differentials Available Spring 2026 with a Starting MSRP of $57,880 PLANO, …

Celebración del pequeño SUV diseñada para todo tipo de viaje y estilo de vida PLANO, Texas, 6 de abril de 2026 – A partir de hoy, la campaña de marketing “What’s …

Celebrates the Small SUV Built for Every Drive, Every Lifestyle PLANO, Texas (April 6, 2026) – Launching today, Toyota’s new marketing campaign, “What’s Your RAV4?”, introduces the all-new 2026 Toyota …

Scott Cooke to Retire as President and CEO; Alec Hagey Named Successor PLANO, Texas (April 3, 2026) — Toyota Financial Services (TFS) today announced that Scott Cooke, president and chief …

The goal was simple. Just finish one lap. That would prove all the work and nerves leading up to the Mint 400 were worth it. And for novice competitors in …

Toyota Corolla Cross Gas and Grand Highlander Hybrid Achieved an All-Time Best-Ever  Lexus RZ and NX Plug-in Hybrid Achieved an All-Time Best-Ever  32 Electrified Vehicle Options Available Between Both Toyota and Lexus Brands  TMNA March Electrified Vehicle Sales of 115,422, up 2.5 Percent PLANO, …

This spring, Toyota is bringing heart, humor and everyday relatability to the big screen through a promotional collaboration with TriStar Pictures’ new family comedy, The Breadwinner starring record-shattering comedian in …