In this GlobalAutoIndustry.com Audio Interview “Putting the Brakes on Fraudulent Parts in the Global Automotive Industry” Ron Hesse speaks with Roei Ganzarski. Roei is CEO of Alitheon®, whose FeaturePrint® technology provides for items what fingerprints are for people – a unique, persistent identifier, for any and every item, including the automotive industry products. Prior to Alitheon, he was CEO of magniX, an electric aviation propulsion company, and was invited to testify in front of US Congress on the future of aviation. He was recognized by Business Insider as one of ‘100 People Transforming Business’. Prior to magniX, Roei was CEO of BoldIQ, and before BoldIQ, he was with the Boeing family of companies in continuously increasing roles of responsibility, including Chief Customer Officer for Boeing’s Flight Services.
Ron Hesse speaks with Roei Ganzarski“>
In the 24-minute Audio Interview, Mr. Roei discusses these questions:
- Could you start by outlining the scale and impact of counterfeit and gray market parts within the automotive supply chain? Is there any impact from the recent tariffs on this?
- What are the most significant risks these parts pose to both manufacturers and consumers?
- Beyond the obvious fakes, gray market parts also pose challenges. What are the key differences between counterfeit and gray market issues in the auto industry, and why are both difficult to control effectively?
- Traditional methods for part authentication often involve physical markers or basic serialization. What are the limitations of these conventional approaches in the face of increasingly sophisticated fraudulent activities? Why is what you are proposing any better?
- Looking ahead, what do you believe are the most critical steps the automotive industry must take collectively to build a truly secure, transparent, and trusted parts supply chain for the future?
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