Audio interview| From proof of concept to profit: The keys to successful global vehicle launches

Ron Hesse speaks with Chris Bowers

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In the 12-minute Audio Interview, Mr. Bowers discusses these questions:

• What are the key challenges and hidden risks niche vehicle manufacturers face when scaling from a local success to international markets?
• Why is early planning around regulation, homologation, and compliance so critical — and how can it impact not just engineering, but speed-to-market and profitability?
• When entering a new market, how critical is building credibility and trust — especially in highly technical or B2B segments — and what role does brand positioning play?
• What are some of the most common mistakes companies make across the vehicle launch lifecycle – from go-to-market to aftersales – and how can they be avoided?
• For founders and investors who may be listening, what are the essential ingredients to transform a great vehicle concept into a scalable, profitable global business?

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