NeoNiche drives launches for VinFast, Hero MotoCorp, Euler Motors amid India’s mobility boom

With a blend of strategic thinking, design innovation, and technology, NeoNiche continues to position itself as a leading agency in India’s automotive experiential marketing space.

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Experiential marketing agency NeoNiche Integrated Solutions has successfully executed a series of high-profile vehicle launches for three major automotive brands, highlighting India’s expanding mobility landscape.The agency managed VinFast’s India debut, introducing the VF6 and VF7 models to the market through an event focused on futuristic design and sustainability. Following this, NeoNiche orchestrated Hero MotoCorp’s media launch for the Glamour X “Ride the Future”, featuring interactive storytelling and experiential zones targeting younger, progressive consumers. The quarter concluded with Euler Motors’ Turbo EV 1000 reveal, emphasising the broader narrative of India’s electric vehicle sector and sustainability initiatives.Prateek N Kumar, Founder and CEO of NeoNiche, said, “A vehicle represents years of innovation, engineering, and design. The launch moment should honor that effort, translating technology into emotion and innovation into inspiration.”

NeoNiche has also collaborated with automotive brands including, Ather, Renault, TVS, and OLA over the past year, employing experiential storytelling and data-driven strategies to create immersive brand experiences.

Nikkhil Sharma, Regional Director for North India at NeoNiche, added, “Our focus is to create brand experiences that inspire, engage, and connect, ensuring that every ignition moment leaves a lasting impact.”With a blend of strategic thinking, design innovation, and technology, NeoNiche continues to position itself as a leading agency in India’s automotive experiential marketing space.