JSW MG

Highlights

• Cheil X has launched the second phase of the ‘EV Sahi Hai’ campaign for JSW MG, featuring actors Varun Sharma and Pulkit Samrat, to address misconceptions about electric vehicles in India.
• The new film uses humor to emphasize the widespread availability of EV charging infrastructure across India, building on the first film which highlighted over 29,000 charging stations nationwide.
• Udit Malhotra, head of marketing for JSW MG Motor India, expressed excitement about expanding the campaign’s reach by collaborating with celebrities and focusing on humor to promote electric mobility.

A still from the ad

“>

Cheil X has launched the second phase of the ‘EV Sahi Hai’ campaign for JSW MG, continuing its effort to address misconceptions about electric vehicles.Featuring Varun Sharma and Pulkit Samrat, the new film used humor to emphasise the widespread availability of EV charging infrastructure across India.

The first film highlighted India’s extensive network of over 29,000 charging stations, reinforcing that charging points are accessible everywhere. In the second film, Samrat confidently drove his EV while Sharma expressed skepticism about reaching Goa. Through playful banter and relatable concerns, concluding the film with a reassured message: EV Sahi Hai.

Commenting on the occasion, Udit Malhotra, head of marketing, JSW MG Motor India, said, “Our journey with the ‘EV Sahi Hai’ campaign so far has been truly remarkable, marking a significant milestone in promoting electric mobility across India. As we enter the second phase, we are excited to take this message to an even wider audience by collaborating with renowned celebrities whose voices and stories will resonate deeply with people from all walks of life. Using humour as the underlying theme, this phase focuses on highlighting the growing charging infrastructure in the country.”Amit Nandwani, national creative director, Cheil X, said, “In the second leg of our EV Sahi Hai campaign, we wanted to go beyond just presenting facts, and debunk myths around EVs in a fun and engaging manner. While the whole narrative is quirky and humorous, the genuine charm and relatable appeal of our celebrity protagonists has taken it to another level. We hope the campaign will resonate with the viewers and help break down the barriers to EV adoption in an entertaining manner.” Kanika, vice president and head of operations at Cheil X Delhi, added, “Building on the authentic voices of our customers in phase one, we’re now turning up the fun with Varun Sharma and Pulkit Samrat for ‘EV Sahi Hai.’ Their infectious humor and universal appeal make them the perfect duo to deliver our message with a laugh, ensuring it resonates with every audience, everywhere.”