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IWC Schaffhausen, the Swiss luxury watchmaker renowned for precision engineering and motorsport heritage, has launched its global #IWCRacing Formula 1 Simulator experience in India. The pop-up, hosted at Jio World Plaza, Mumbai, from 14th–30th November 2025 in collaboration with Art of Time, marks the debut of this interactive experience in the country and will later travel to Bengaluru and New Delhi.Visitors at the Mumbai pop-up can step into a high-performance F1 simulator, testing their skills and experiencing the thrill of racing firsthand. The activation also showcases a curated selection of IWC’s iconic Pilot’s Watches, including the Pilot’s Watch Chronograph 41 Edition “Mercedes-AMG PETRONAS Formula One™ Team” and the Pilot’s Watch Mark XX Mercedes-AMG PETRONAS Formula One™ Team, highlighting the brand’s commitment to motorsport, engineering innovation, and precision craftsmanship.Located in the main atrium at Jio World Plaza, the pop-up provides watch enthusiasts and automotive aficionados with a unique opportunity to explore IWC’s world of performance, precision, and design excellence. The immersive experience combines the adrenaline of racing with the brand’s legacy in highly engineered luxury timepieces.
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