4 Tips for Green Marketing Effectiveness
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When you’re looking at ways to promote your electric vehicle business, custom car air fresheners just make sense. What better way to remind your potential customers about the car they could be driving than every time they get into their own car?
If you’re looking for a low-cost way to keep your brand in front of customers, you can’t go wrong with a personalized air freshener. In this guide, you’ll learn how you can use these simple marketing tools to keep your business at the top of your audience’s minds.
1. Keep Your Brand in Front of Customers
People spend a lot of time in their cars. If they’re driving around with a branded air freshener hanging from their rearview mirror, that means repeated exposure for you.
But with this opportunity to get your brand in front of customers, you need to think about how you’re promoting yourself with your air freshener designs. Make sure to choose a reputable personalized air freshener business, like Make My Freshener, to create high-quality designs on your behalf. Plus, think about how you can step out of the usual mold (a generic shape with your logo isn’t going to stick in your customers’ minds) with a unique, memorable design.
2. Reinforce Sustainability
EV customers care about sustainability, so you should be able to demonstrate that you’ve made sustainable design choices for your custom car air fresheners.
There are plenty of air freshener companies offering designs with eco-friendly materials like recycled paper or biodegradable options. You’ll also want to look for water-based, non-toxic fragrance options—and share this information when you’re handing them out! It’ll help reinforce your environmentally friendly branding, which should fit with your target audience’s values.
3. Use Scents to Make an Impact
With custom car air fresheners, unlike other more generic marketing handouts, you have the opportunity to make a double impact: one with the look of the design itself, and one with your chosen scent.
Scent is linked to memory, making it a powerful branding tool that many businesses definitely don’t use to its full potential. It’s best to choose a fresh, clean scent that appeals to most people, helping you create a positive association with your business. If your business has a signature scent, you could even use that (as long as it’s not too overpowering!) to make your brand instantly recognizable.
4. Distribute Them Where They Make Sense
Finally, you’ll want to make sure you’re distributing your custom car air fresheners where they make sense.
A good idea is to give them to customers after they’ve made a purchase or service appointment, so your brand stays with them long after they leave. You could also place them at charging stations for customers to take for free, or send them with online orders. The more cars your designs end up in, the better.
Takeaway
Custom air fresheners give you an easy way to get your brand in front of potential customers, and the best part is that they’re much more affordable than most marketing strategies.
Hopefully, you now know how to use the right design and strategy to promote your business every time someone gets behind the wheel.
The post How to Promote Your EV Business with Custom Car Air Fresheners first appeared on Clean Fleet Report.