‘Green’ National Games 2025: Cleantech firm joins hands with govt for positive carbon footprint – ET Auto

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NEW DELHI: Attero, India’s largest cleantech company and the world’s largest recycler of lithium-ion batteries, has partnered with the Government of India for the 38th National Games, taking place from January 28 to February 14, 2025, in Uttarakhand. This year, the games are centred on sustainability under the theme u2018Green Games,u2019 setting a milestone in India’s efforts toward eco-conscious sports initiatives.

Attero will supply recycled metals with over 99.9% purity, ensuring a positive carbon footprint. This initiative is the first of its kind in Indian sports, using conflict-free recycled materials to demonstrate the country’s commitment to sustainability. The games, designed to be plastic-free, will feature participation from more than 10,000 athletes competing in 38 sports across multiple cities in the state. The event is expected to be inaugurated by Prime Minister Narendra Modi, according to a company press release.

u201cContributing to the 38th National Games is an honour for Attero. Our journey began in Roorkee, Uttarakhand, where we operate cutting-edge recycling facilities, and we are proud to support this initiative led by the Honu2019ble Prime Minister to advance Indiau2019s sustainability goals and achieve the Net Zero vision,u201d said Nitin Gupta, CEO and co-founder of Attero.

Attero is a globally recognised innovator in recycling, known for its advanced technologies that extract pure metals from electronic waste and lithium-ion batteries with a world-class recycling efficiency rate of 98%. The company recently introduced Selsmart, a direct-to-consumer platform for e-waste management, and MetalMandi, an innovative digital B2B AI-powered platform for seamless scrap collection, furthering its mission to promote responsible recycling practices across India.

With 46 global patents and 200 more under review, Attero continues to lead the charge in sustainable technology development. Its goal to expand its e-waste recycling capacity from 175,000 to 300,000 metric tonnes highlights its commitment to a cleaner, greener future for India.

The National Games 2025 stands as a testament to India’s vision for sustainability in all domains, with Attero playing a pivotal role in advancing this mission through innovative solutions, the company added.

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