The collaboration aims to address supply chain challenges in the automotive industry by producing rare-earth-free motor components.
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Greaves Cotton, a Bengaluru-based engineering company, has partnered with Chara Technologies to manufacture synchronous reluctance motors and controllers at the Aurangabad facility of Greaves. The automotive industry is currently grappling with supply chain disruptions, making this collaboration particularly timely.The collaboration aims to address supply chain challenges in the automotive industry by producing rare-earth-free motor components. These components increase energy efficiency and offer a more reliable supply chain alternative.“Our partnership with Chara Technologies aligns well with our vision and long-term strategy to leverage emerging technologies to build supply chain resilience, thereby positioning India as a key global player in clean mobility transformation,” said Arup Basu, Managing Director, Greaves Cotton Ltd.The global automotive industry is facing numerous supply chain issues, including disruptions, labour shortages, and regulatory compliance problems. These challenges lead to delivery delays and increased costs. The motors utilise rare-earth-free magnets, maximising energy efficiency and mitigating supply chain risks associated with sourcing rare-earth minerals.