Audio Interview| 2026 global automotive study: Powertrain preferences hold amid evolving expectations

• Published On Jan 14, 2026 at 08:27 AM IST

Ron Hesse speaks with Lisa Walker

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In the 7-minute Audio Interview, Ms. Walker discusses these questions:

• At a high level, what does Deloitte’s latest Global Automotive Consumer Study reveal—and what should leaders pay most attention to?
• EV interest in the U.S. remains muted while hybrids hold steady. How are powertrain preferences shifting globally, and what does that say about how consumers weigh cost, convenience, and sustainability?
• Charging is often blamed for slow EV adoption, but your data suggests a more complex picture. What are consumers really concerned about in the U.S., and how does that compare with other markets?
• Brand loyalty is changing. What’s driving how U.S. consumers choose their next vehicle today—and how does that differ globally, especially around trust and the dealer experience?
• Consumers want connected features, but not always the subscriptions. How are software, OTA updates, and digital services reshaping expectations of vehicle ownership?
• And provides her Final Thoughts.